A reply to the comment of Franke and Andrews on 'The economics of tobacco advertising: spending, demand and the effects of bans'

In this paper, the authors respond to comments made by Franke and Andrews on their earlier paper, published in issue 22(1) of the International Journal of Advertising.

a reply to the comment of franke and andrews on 'The economics of tobacco advertising: spending, demand and the effects of bans'

Kent M. LancasterandAlyse R. Lancaster University of Miami

BACKGROUND

The purpose of our study, 'The economics of tobacco advertising: spending, demand and the effects of bans' (Lancaster & Lancaster 2003), was to examine most of the published evidence worldwide on the effects of aggregate advertising and of advertising bans on aggregate cigarette and tobacco demand. This broad and polemic literature spans more than 30 years and includes an array of research designs, econometric models, dependent...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands