a reply to the comment of franke and andrews on 'The economics of tobacco advertising: spending, demand and the effects of bans'
Kent M. LancasterandAlyse R. Lancaster University of Miami
BACKGROUND
The purpose of our study, 'The economics of tobacco advertising: spending, demand and the effects of bans' (Lancaster & Lancaster 2003), was to examine most of the published evidence worldwide on the effects of aggregate advertising and of advertising bans on aggregate cigarette and tobacco demand. This broad and polemic literature spans more than 30 years and includes an array of research designs, econometric models, dependent...