comment on 'the economics of tobacco advertising: spending, demand, and the effects of bans'
George R. FrankeThe University of Alabama andRick L. AndrewsLouisiana State University
In a recent paper in this journal, Lancaster and Lancaster (2003) present a summary of significance tests reported in the literature on the relationship between tobacco advertising, advertising bans, and consumption. They conclude that:
- 'full or partial bans on advertising are likely to have little or no effect on aggregate cigarette or tobacco demand because the banned advertising itself ...