Advertising in the last chance saloon

Brinsley Dresden

Brinsley Dresden, partner at solicitors, Lewis Silkin, asks whether the calls for a ban on alcohol advertising in the UK are likely to succeed.

advertising in the lastChance saloon

Brinsley DresdenLewis Silkin and Partners

'Alcohol harms and we want to see the glorification of it upon our television screens ended. Adverts don't say have a glass or two. They portray people getting off their faces on alcohol.' It was with these words that Leigh Bassett, a University of East Anglia medical student, proposed a resolution at the British Medical Association's Annual Conference in July 2003 calling for a ban on alcohol advertising.

Anyone with a passing acquaintance with the selfregulatory system for television advertising in the United Kingdom should have been rather...

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