Quallyfication
Why the generalists will inherit the earth
Andy Dexter Citigate DVL Smith
Sound Bites
It has long been a tenet amongst more enlightened (or possibly simply more cynical) researchers that 'all data is qualitative'. For a variety of reasons I believe that this is now truer than ever. In fact, many are now arguing that the notion of 'scientific' quantitative research is now on the way out, to be replaced with an emergent, pragmatic model that takes better account of intuition and subjectivity in decisionmaking. I argue that qualitative researchers ought to connect best with this model because...