Building a symbol character

This paper presents the research work developed for the Telefonica Super 15 campaign launch in Brazil.

building a symbol character

A success story where research contributes to the harmonization of human and mythical values

Ana Helena Meirelles ReisMultiFocus Pesquisa de MercadoVera FerrazMultiFocus Pesquisa de Mercado andMaria Pia BussolotiDM9 DDB

The Archetype Concept as Support for the Building of a Symbol Character: A Brief Overview

Mythical Thinking and the Transcendental Role of Archetypes

Mythical thinking is grounded in Greece, in the 6th century B.C. It stemmed from man's desire to explain reality intuitively and comprehensively.

Carl Gustav Jung's psychology was universally renowned through his extensive study of the myths of ancient...

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