Best In Brief
MIT Sloan Management Review: Middlemen for a modern age
Angela AndalAncion, Philip A. Cartwright and George S. Yip
Douglas WestUniversity of Westminster
There are companies and products such as books and airlines that can benefit greatly from new information technology (NIT), whereas sectors such as cars and clothing do not. A great deal depends on the kinds of business transformations enabled by NIT investments. Determining the best 'mediation' strategy is the first step in the process of optimising NIT.
Using the classic 'disintermediation' strategy, a company might cut away layers of middlemen (such as...