the postGame wrapUp: deriving ROI from the super bowl
Creating the correct tools to understand the profitability of your event
David ByersH&R Block, Inc.
Many view the Super Bowl as an advertising venue, period. But it's really the purest form of event marketing on a massive scale. Everything from the official sponsorships to the onsite promotions to the much talkedabout advertisements during the telecast is part of one grand event, networked to include people in more than 43 million households in the United States and viewers in 190 countries around the world.
Super Bowlscale events are...