Tax credibility

Delwyn Swingewood and Ian Schoolar

Ian Schoolar, Marketing Director at the Inland Revenue, talks to Delwyn Swingewood about making the UK's tax and National Insurance body more user friendly.

The Client Side

Tax credibility

Delwyn Swingewood interviews Ian Schoolar of the Inland Revenue

Ian Schoolar has the unenviable task of making the Inland Revenue (the tax and National Insurance body in the UK) and its 76,000 staff, if not exactly loved, seem at least more user-friendly to a sceptical British public.

He joined the Inland Revenue from NatWest, another unloved financial giant, nearly three years ago. During this time, the Revenues function has gradually widened. It no longer collects just taxes but distributes benefits such as the child tax credit. Ian Schoolar, as the organisations first...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands