What Do Customers Consider Important in B2B Websites?
Goutam ChakrabortyVishal Lala andDavid L. Warren Oklahoma State University
- 'In 2000, 94 percent ($990 billion) of e-commerce was B2B.'
- U.S. Department of Commerce Report, March 18, 2002 (www.census.gov/estats)
- 'In spite of recent economic downturn, B2B advertising expenditures grew by 7.7 percent per year from 71996 to 2001.'
- The Direct Marketing Association Economic Impact Report ...