A comparison of innovative qualitative research methods.

At present, only a handful of studies compare online and traditional qualitative techniques. Strategic Marketing Corporation (SMC) and Itracks International, Inc.

A Comparison Of Innovative Qualitative Research Methods

A U.S. case study

Lisa KindigStrategic marketing Corporation andDavid BradfordItracks International Inc.

BACKGROUND: THE INTERNET, COMPARATIVE RESEARCH

The Implications of the Internet

The Internet has become an integral part of our lives; it is pervasive in our language, culture and consciousness. Due to the potential of the Internet, companies across the globe are seeking to leverage it to increase sales, enhance customer satisfaction and gather information for smarter, faster, more profitable decisionmaking. Clearly, consumer interest in the Internet continues to rise as well. Study after study in the United...

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