Exploring the consumer's life and mind
Malini Pani and Poonam Kumar
This paper discusses Coca-Cola's journey into the consumer's mind and life - an initiative undertaken by Coca-Cola India to increase penetration and consumption of their brands by developing the market, instead of focusing solely on competing with an equally powerful adversary.
Exploring
The Consumer's Life And
Mind
An
odyssey
Poonam
KumarandMalini PaniNFO MBL India Pvt.
Ltd.
- 'By
what magic does
Coca-Cola make its
universal appeal?
There surely must be
something, for the
demand grows and
grows' wrote an
awestruck journalist
in 1932.
The
Indian Story of Coca Cola
- Nine brands
launched in nine
years....