Media Ink
TV upfront proves a weak advertising indicator
Joe MandeseMedia Markets Daily
At about the same time you are reading this, some of the world's largest marketers will be poised to, or in the throes of, spending billions of dollars in a US media-buying frenzy. Many in the ad industry believe this to be a leading economic indicator for the overall media economy. As such, all eyes are on the 200304 network TV upfront marketplace for a sign that the advertising recession is behind us. But even if it proves to be an exceedingly strong ad sales marketplace,...