Scottish Conservative and Unionist Party

This study describes how the agency cut through the constraints of time, money and media choice, to produced an effective campaign.
Author: Not credited
Agency: Yellow M, Edinburgh 

 Scottish Awards 2001

The Scottish Conservative & Unionist Party

'Other people can do your advertising too'

 

OTHER PEOPLE CAN DO YOUR ADVERTISING TOO.

Executive Summary

With the elections for the new Scottish Parliament looming, there was a real danger that the Scottish Conservatives would become marginalised.

The polls pointed to a 'twohorse race' between Labour and the Scottish National Party (SNP).

The advertising was given the role of getting the Scottish Conservatives noticed, onto the playing field and then maintaining their momentum to keep possession of the agenda.

Against...

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