Author: Not credited |
Scottish Awards 2001
The Scottish Conservative & Unionist Party
'Other people can do your advertising too'
OTHER PEOPLE CAN DO YOUR ADVERTISING TOO.
Executive Summary
With the elections for the new Scottish Parliament looming, there was a real danger that the Scottish Conservatives would become marginalised.
The polls pointed to a 'twohorse race' between Labour and the Scottish National Party (SNP).
The advertising was given the role of getting the Scottish Conservatives noticed, onto the playing field and then maintaining their momentum to keep possession of the agenda.
Against...