Miller Homes

The major advertising objective was to remove negative perceptions broadly held about Miller Homes and to develop a cohesive style of advertising across disparate developments and regions.
Authors: Maria Harkins and Lisa Howlett
Agency: The Union/ Feather Brooksbank 

 Scottish Awards 2001

Miller Homes

Building more than just houses

SUMMARY

House builders exist in a crowded, competitive marketplace where generic advertising styles provide similar messages that fail to deliver significant stand out. Miller Homes needed to reposition itself in the absence of a distinctive and compelling consumer proposition. This demanded a branding device that would serve to unify and amplify the Miller Homes offering. We needed to create consolidation and strength through generating a cohesive style of advertising across a number of disparate developments and...

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