Author: John Mitchell |
Scottish Awards 2001
Ladbroke Casinos
Glasgow advertising campaign: SeptemberNovember 1999
Winner Takes All
In the autumn of 1999, Frame Cunningham the Glasgow based advertising agency, was asked by Ladbroke Casinos to develop a test advertising campaign for their four Glasgow casinos. This was in response to a relaxation in the 1968 Gaming Act for the first time permitting some limited, tightly regulated press advertising.
The 8-week campaign increased casino membership by 16 21 %, increased average weekly attendance by 52% and resulted in increased 'cash...