Scottish Office

This paper on an anti-domestic abuse campaign is based on a Scottish crime survey that estimated that one in five women have experienced abuse at some time in their lives.
Author: Not credited
Agency: Barkers

Scottish Awards 2001

The Scottish Executive

Anti-domestic abuse: Domestic abuse there's no excuse

Introduction

This paper concerns the anti domestic abuse campaign Domestic Abuse There's No Excuse. It will highlight how a fundamental change in communication strategy led to the abandonment of the previous flawed approach of targeting perpetrators in favour of an audience more likely to change their behaviour and therefore make a significant difference to the levels of incidence and tolerance of the problem the Scottish general public.

The change in...

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