Beanz Meanz Heinz
Delwyn Swingewood interviews Robin Walker, business director of HJ Heinz
Heinz is a megabrand. The 'Heinz World' encompasses more than 130 markets, and consumers have been buying its products for more than a century. But the American convenience food giant, which boasts annual turnover of more than $US8 billion, is discovering that biggest is not always best. In recent months it has been selling off non-core assets like Del Monte Foods to concentrate on its 15 'power brands'. The Pittsburgh-based giant has pledged that it will boost its global marketing by 128 million this year and the...