Washington Focus

In this regular report from Washington, Jaffe considers the arguments for and against pharmaceutical drug advertising in the USA - and the threats facing the fast-food industry.

Washington Focus

The Frist Factor

Daniel L. JaffeANA Washington

Health issues increasingly are at the heart of the debate over the domestic agenda in Washington. Therefore, to understand the political environment confronting the ad community, we must first understand the perceived nexus between the economy, health care and advertising.

At the end of the Clinton administration, it was thought that the major issue facing the political community was what to do with a projected $5 trillion surplus. In this heady environment, politicians did what they do best: make expensive political promises. One...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands