Washington Focus: Here we go again

In this regular review of regulatory debate Daniel L Jaffe of the ANA discusses whether advertising (especially alcohol advertising) to which children are exposed should be controlled.

Washington Focus

Here we go again

Daniel L. JaffeANA Washington

For more than four decades, there has been an ongoing battle in the United States to determine what restrictions should be placed on advertisers in regard to advertisements seen by children.

Back in the 1970's, the Federal Trade Commission, utilizing its unfairness rulemaking authority, seriously considered proposals to ban all advertising directed to children. The Congress, however, eventually thwarted this effort.

Since that time, the battle has transmuted into a debate over whether limitations should be placed on advertising of adult products because they also will be seen by...

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