Advertiser/Agency Marriages
A look at the state of the relationship
Cleve Langton DDB Worldwide
A number of parallels have been made between marriage and the advertiser/agency relationship. Many of the parallels seem to be intriguingly valid.
Most advertiser/agency relationships break up because the relationship gets 'tired.' Generally, it's not one major issue or problem it's a series of 'disconnects,' in which the marketer feels the agency lacks the spark necessary to take his/her business to the next level. A number of marketers describe it as 'the thrill is gone' from the partnership.
The logical question is then, why...