Best In Brief
California Management Review: Dodging the knowledge trap
Christine Soo Timothy Devinney David Midgley andAnne Deering
Summary: Douglas West University of Westminster
The firms that benefit most from knowledge management are those working in creative industries, as they are the ones that can draw most from the innovative use of knowledge. The biggest challenge they face is how to develop supporting mechanisms to allow this to happen. As one advertising agency manager said, 'There is a lot of ability to be innovative, but it boils down to a lack of time. Most people...