Agency: | Author: Not credited |
S. A. A. Q Vitesse 2001
EXECUTIVE SUMMARY
It is well-known that Qubecois drive fast, and 70% of all Qubecois in personal vehicles break the speed limit. Most dangerous are the 90 km/h speed zones, where 35% of all fatal accidents occur. Along with drinking and driving, speeding is the number one cause of road accidents in Qubec.
The objective of this campaign which ran in the Spring and Summer of 2001 was to get drivers to reduce their speed in general, and particularly in 90 km/h zones.
The strategic thinking turned...