S.A.A.Q. Vitesse 2001

2001 campaign to persuade drivers in Quebec to reduce their speed, especially in 90 km/h zones. TV shock-based advertising used, at relatively modest weight.
Agency:Author: Not credited

S. A. A. Q Vitesse 2001

EXECUTIVE SUMMARY

It is well-known that Qubecois drive fast, and 70% of all Qubecois in personal vehicles break the speed limit. Most dangerous are the 90 km/h speed zones, where 35% of all fatal accidents occur. Along with drinking and driving, speeding is the number one cause of road accidents in Qubec.

The objective of this campaign which ran in the Spring and Summer of 2001 was to get drivers to reduce their speed in general, and particularly in 90 km/h zones.

The strategic thinking turned...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands