Sex, drugs and rock 'n roll

Portable People Meter measurement captures 'real' radio cume build, rather than current estimates based on weeklong diary surveys, modeled over multiple weeks.

Sex, Drugs And Rock 'N' Roll

How the new 'pppm' results reveal radio's 'real' rocking reach and support its new 'roll' in the media mix

Tony JarvisMediaCom/Grey Global GroupLinda DupreeArbitron andRoberts McConocheArbitron

Introduction

Background

Marshall McLuhan[1]termed radio the 'hot' medium. Though he may not have had sex in mind, he did describe radio content as it conjures up each individual listener's own hottest images 'the theatre of the mind.' In that way, radio may far surpass the sexiness of television. Novelist Wyndham Lewis in Childermass described media as a destructive force,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands