Towards Full Diary Measurement
Main practical conclusions to be drawn from the future. A radio audience survey in Belgium
Johan SchockaertSignificant (Market Research Bureau) andJean Pascal RobifroidCIM (Center for Information about Media the Belgian JIC)
- 'Radio audience measurement raises a never ending debate: Diary or day-after-recall survey' (Diana Raimondi 1998)
Problem Positioning
For years and years Radio Audience Measurement continues to be a great problem for the advertising industry. While Television...