Towards full diary audience measurement

The use of diaries as the single and unique source for radio audience measurement is perhaps the most used method all over the world.

Towards Full Diary Measurement

Main practical conclusions to be drawn from the future. A radio audience survey in Belgium

Johan SchockaertSignificant (Market Research Bureau) andJean Pascal RobifroidCIM (Center for Information about Media the Belgian JIC)

'Radio audience measurement raises a never ending debate: Diary or day-after-recall survey' (Diana Raimondi 1998)

Problem Positioning

For years and years Radio Audience Measurement continues to be a great problem for the advertising industry. While Television...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands