Media Performance indicators
Print effects compared to effects of other media
Arie den BoonDaphne Communication Management B.V
Communication Management
The amount of money poured into marketing communication is astounding. Even more so, when we consider how little we really know of its effects. What is the return on marketing communication in terms of profit, sales, brand awareness, adverting awareness, media contacts, etc? On most questions we do not have the answer. But what we do know is that doing nothing will erode our brands and profits. Still the questions remain: What are the performances of media and creative?...