The universal and the singular, the permanent and the ephemeral

Telma Urich and Monica La Madrid

This paper delves into children and their relationship with the characters that make up their world, their features, origins, aesthetics, the stories in which they are involved and the different roles played.

The Universal And The Singular, The Permanent And The Ephemeral

Character preferences of children

Mnica La MadridMarkwald, La Madrid y Asociados andTelma UrichMarkwald, La Madrid y Asociados

Introduction

Knowing children's favorite characters[1]gives us the possibility of being introducing into their world of entertainment, and the relation between these characters and their games and expectations allows us to have an insight into their entertainment, games and expectations. Comprehending their dreams, spying on their wishes, observing how they grasp what the market offers them and how they receive it either accepting or rejecting it ...

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