Streaming Advertising
Ian Johnson
The online advertising industry has slowed considerably over the past few years. With relatively gloomy forecasts ahead it is no great wonder that any change in technology, or new application, is readily welcomed. One such newcomer that may instil life into the online advertising market, and itself anticipate a significant increase with the take-off of broadband, is that of streaming advertising.
Streaming advertising is now starting to be used in a variety of ways, and in a variety of technologies. With most mature internet users fed up with banners, advertisers are looking for the next vehicle...