TV ratings: can predictions 'beat' reality?

Peter van Geel, Harald Hoogstrate and Tim Foley

The authors introduce an optimisation system which has been developed to predict TV ratings. They claim their predictions are often more accurate than the results obtained from TV rating panels.

TV Ratings: Can Predictions 'Beat' Reality?

Tim FoleyHarald HoogstrateandPeter van GeelPointLogic

PointLogic has been developing systems to predict TV ratings for a few years. We have just run into a wall. We have reached a limit because our predictions are now more accurate than the TV rating panels. Sounds weird? Read on.

PointLogic needs to predict future ratings. We do this because our television optimisation system, 'Lookie', is trying to determine the best programmes to be included when a schedule is planned.

Different reasons for prediction

There are different reasons for prediction and these require...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands