Taming The Pop Idol Phenomenon
Adrian InghamThe Listening Company
The once prosperous music industry continues to face an increasingly difficult struggle to make a profit, or to achieve any kind of longevity from its artists. Although sales of singles and albums rose by 5.3% in 2001 to reach over 1.2 billion (source: British Phonographic Industry), predictions for 2002 were more cautious and rightly so.
The music industry constantly has to contend with turbulent and competitive markets. Fashions change, and any emerging artist must work very hard to keep their head above water. On top of this, the threat...