Of surfing, searching and newshounds

This study seeks to explore relationships between online-user motivations and the types of activities and applications in which users participate during individual online sessions.

Of Surfing, Searching, And Newshounds: A Typology Of Internet Users' Online Sessions

Kim Bartel SheehanUniversity of Oregon

As both the number of people using the internet worldwide and the number of applications offered by the internet continue to increase, researchers are moving beyond examining what types of activities online users undertake during their sessions to study user motivations. The uses and gratifications approach to the study of mass media has traditionally been used to study user motivations for selecting different types of media. This approach suggests that there are multiple motivations for using any one medium: motivations that are...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands