Of Surfing, Searching, And Newshounds: A Typology Of Internet Users' Online Sessions
Kim Bartel SheehanUniversity of Oregon
As both the number of people using the internet worldwide and the number of applications offered by the internet continue to increase, researchers are moving beyond examining what types of activities online users undertake during their sessions to study user motivations. The uses and gratifications approach to the study of mass media has traditionally been used to study user motivations for selecting different types of media. This approach suggests that there are multiple motivations for using any one medium: motivations that are...