The Hispanic Market
An ROI breakthrough for the grim economy
Victoria VarelaandJess RamirezThe Cartel Group
You can't pick up a newspaper or a news magazine today without reading about the tough times that American businesses are facing: unsteady stocks, economic recession, lack of confidence in corporate America, and, in our industry, the shrinking advertising budgets and ongoing consolidation of ad agencies. But as a brand, marketing, or advertising manager, you're still under the gun to produce results and impact your company's bottom line. It's getting close to the end of the year, however, and it isn't looking...