From Holistic Marketing To Holistic Customers
Getting CRM right
Maryan BroadbentRoyal Bank of Scotland andRoger DonbavandBusiness Development Research Consultants
Retail Banking in the New Millennium: A Challenge and an Opportunity
In retail banking in the United Kingdom the focus is on retaining and acquiring customers. However, one crucial word is missing from this sentence profitable. What all banks want to retain and acquire are not any customers, but profitable ones. However this is becoming harder to do.
The financial service marketplace in the United Kingdom has changed dramatically in the past decade. From what was...