Internal And External Stakeholders Forum
The healthcare industry's reputation in the future
Nic WisemanandStephen WelchEcho Research
INTRODUCTION
The pharmaceuticals industry is at a crossroads, its reputation is at stake. On 21 December 2001 the World Health Organisation called for rich countries to devote 0.1% of their GDP to the promotion of health and fighting disease in poor countries. Further, it reckoned that at least eight million lives could be saved each year if enough were invested in disease prevention worldwide.
With an eye on its shareholders, the industry's ever-increasing desire to make profits flies in the...