Internal and external stakeholders forum

The authors of this paper provide an examination of the way in which the healthcare industry perceives itself, both currently and over the next 20 years.

Internal And External Stakeholders Forum

The healthcare industry's reputation in the future

Nic WisemanandStephen WelchEcho Research

 

INTRODUCTION

The pharmaceuticals industry is at a crossroads, its reputation is at stake. On 21 December 2001 the World Health Organisation called for rich countries to devote 0.1% of their GDP to the promotion of health and fighting disease in poor countries. Further, it reckoned that at least eight million lives could be saved each year if enough were invested in disease prevention worldwide.

With an eye on its shareholders, the industry's ever-increasing desire to make profits flies in the...

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