What is webness?

Virginia Valentine

This paper develops semiotic models of the way website communications have appropriated and changed conventional forms of marketing messages.

What Is Webness?

The semiotic history of the WWW

Virginia ValentineSemiotic Solutions

INTRODUCTION

The web is the phenomenon of our time. No brand, big or small, can be without a website. Some companies, as we all know, only market through the net. But no major brand study today would really be complete without covering the Internet as part of the marketing mix. As researchers we have to understand consumer relations with this ever-expanding technology.

And yet what are we really dealing with? Do we know what the web is beyond some broad understanding of what the technology can...

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