Horse and carriage, Sun and Surf

Neil Sharman and John Pawle

This article describes research carried out into a promotion for Surf washing powder which appeared in the Sun newspaper.

Horse And Carriage, Sun and Surf?

Neil SharmanNews International andJohn PawleQualiQuant

Let me tell you how you buy washing powder. It is straightforward you go into a supermarket and buy your usual brand. Little thought goes into this part of your routine because little thought is required. If you do not buy your usual brand, you buy one that is cheaper or has a promotion. That is logical. And why does so little choice go into choosing your washing powder? Because all washing powders get your clothes clean.

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