Have A Break, Have A Kit Kat
Delwyn Swingewood talks to Andrew Harrison, Director of Marketing for Kit Kat
Snack bar Kit Kat made its debut in the 1930s and is a tradition as British as the early-morning cup of tea. Director of Marketing Andrew Harrison believes the main reason why the brand remains so successful is that it has always moved with the times. His watchword is 'innovation'. The brand has adopted new formats and has been keen to reach consumers using the most effective communication methods. It was an early adopter of commercial television and the first ad...