Shell Corporate Image - Opening a dialogue with opinion leaders

Donald Kerr

Co-ordinated global corporate image campaign for Shell, to counter `antisocial' image (described, especially after Brent Spar and Nigeria) amongst stakeholders.
Agency: J Walter ThompsonAuthor: Donald Kerr

Shell Corporate Image

Opening a dialogue with opinion leaders

 

Introduction

Shell is the public face of the Royal Dutch/Shell group of companies. It is best known as one of the oil majors, but the scale of its global operations as a major energy company warrants elaboration for the scope of its communications programmes to be appreciated fully.

Shell's main activity is to explore for, process and refine oil, which it does in 45 countries.

Shell is also a major player in finding, producing and transporting natural gas.

Shell is...

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