Agency: Lowe | Authors: Cathy Lewis and Joanna Bamford |
silver award
Tesco
Tesco's profitable carrots How advertising price promotions ('carrots') had a positive, longterm effect on Tesco sales
Tesco again?
The Grand Prix winning IPA case for Tesco explained the role advertising played in transforming Tesco's brand image, helping it progress from a 'pileithighsellitcheap' number two to become the dominant market leader1.
It would be a safe bet that the vast majority of awardwinning IPA papers have also focused on advertising's valuable role in building successful brands2. These cases have been immensely instructive in...