Jeyers: Bloo - 'A Fresher Bloo'

Campaign (2000 - 1) to revitalise Jeyes Bloo, long the brand leader in the lavatory block sector. This sector in decline in face of new fragrant liquid rim products.
Agency: Poulter PartnersAuthors:  Chris Blythe, Bruce Harris

 Jeyes: Bloo

'A Fresher Bloo'

Introduction Faded Bloo

The toilet cleaning market has been a real hotbed of innovation in recent years.

Well, perhaps that's going a little far, but it has experienced a number of new introductions that have left many of the more established product types struggling to retain sales.

The incistern block is a good example of this trend. The sector had been established in the 1960s as an easy way to create an ongoing sense of cleanness in the toilet. Simply by placing a...

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