Olivio Bertolli - 'Divided we dine, united we dream': how the UK campaign for Olivio spread crossed borders against all odds

This paper describes how Olivio spread and continental equivalent Bertolli developed advertising that worked the same way in all markets.
Agency: Bartle Bogle HegartyAuthors: Mike Holmes, Patricia McDonald and Helen Firth

BEST INTERNATIONAL PRIZE & SILVER AWARD

Divided We Dine, United We Dream

How the UK campaign for Olivio spread crossed borders against all odds

INTRODUCTION

'There is not one kind of food for all men'
David Henry Thoreau

Food is one of the most difficult categories to internationalise. Different eating habits make developing international food advertising challenging, if not impossible. One man's meat is another man's poison.

This paper demonstrates how Olivio...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands