Agency: Bartle Bogle Hegarty | Authors: Mike Holmes, Patricia McDonald and Helen Firth |
BEST INTERNATIONAL PRIZE & SILVER AWARD
Divided We Dine, United We Dream
How the UK campaign for Olivio spread crossed borders against all odds
INTRODUCTION
- 'There is not one kind of food for all men'
- David Henry Thoreau
Food is one of the most difficult categories to internationalise. Different eating habits make developing international food advertising challenging, if not impossible. One man's meat is another man's poison.
This paper demonstrates how Olivio...