Halifax - Taking on the high street banks by communicating like a high street retailer

Campaign in 2001 for the Halifax Bank. Since becoming a bank in 1997, Halifax had failed to establish itself in consumer banking, leading to loss of share price and talk of merger.
Agency: Delaney Lund Knox Warren Author: Richard Warren

best integration & gold award

HBOS plc (Halifax)

Taking on the high street banks by communicating like a high street retailer

 

Figure 1 (editorial cutting from 'The Sun' newspaper)

Introduction

This case will demonstrate the value of taking communications learning and techniques from one sector, retailing, and applying them to another sector, banking. It will illustrate the power of an integrated communications idea to provide a galvanizing and cohesive focus for a 35,000person...

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