Agency: A V Browne | Author: Mike Fleming, Sam McIlveen, Julie Maguire |
BEST LAUNCH & SILVER AWARD
Hastings Hotels
Golfing Breaks in Northern Ireland
1. Introduction
This case history sets out to demonstrate how low budget tactical advertising can exploit a topical situation for both short and long-term benefit. It will show how:
- A 'local', 'regional' advertiser can gain national and international exposure within a niche market.
- Effective ...