Washington Focus

In this regular feature the ANA representative discusses three current court cases that threaten aspects of the advertising business in the USA: Kasky v Nike (is all corporate speech 'commercial'?), Lockyer v RJR (youth targeting), and Paramount v ReplayTV (ad-free recording technology).

Washington Focus

From the State House to the Courthouse

Daniel L. JaffeANA Washington Office

 

The ANA constantly must respond to an ever-growing list of regulatory and legislative skirmishes. Sometimes, however, if we are not careful, the immediate can distract us from longer-range issues that threaten to fundamentally change the rules-of-the-game.

That's exactly the risk advertisers are confronted with today. A series of court cases raising complex, novel, and potentially dangerous issues all are wending their way through the courts at the same time. Three of these cases, which are discussed in more detail below, are of particular importance:...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands