LIPEX (simvastatin, MSD)

This campaign for a anti-high cholesterol brand required a quick launch to overcome consumer cynicism associated with the need to change brand.

LIPEX (Simvastatin, MSD)

LIPEX Launch to New Zealand Market

Agency: Insight Consultants

Introduction

We needed to launch a new brand of simvastatin for the treatment of high cholesterol into the New Zealand pharmaceutical market within an 8 week time frame, replacing a product established in the market for over 12 years.

This was a significant marketing challenge, as it necessitated starting the phase out a medicine taken by over 35,000 patients in New Zealand, and switching them to a new brand.

Because of changes of funding, we wanted to achieve our goal quickly and we needed to do it with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands