Corporate social responsibility and the bottom line: how strong is the connection?

In this article on corporate social responsibility the author reminds readers that the subject is growing in importance within companies who are no longer beholden exclusively to shareholders.

Corporate Social Responsibility and the Bottom Line

How strong is the connection?

James MurphyFirst & 42nd

 

Walk through the lobby of any glossy London hotel these days and there is a very good chance you will find the ballroom given over to yet another conference on corporate social responsibility (CSR). Creep into the back row and you will undoubtedly find: a) a full house; and b) a slightly revivalist feeling in the air. CSR has attracted an energetic and committed constituency of interest. This constituency crosses and, to some degree, fudges the differences between the worlds...

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