Wireless digital advertising

Stuart J. Barnes

The convergence of the Internet and wireless telecommunications in the late 1990s has opened the way for a plethora of data services for the mobile handset user.

Wireless digital advertising:

nature and implications

Stuart J. Barnes School of Information Management, Victoria University of Wellington, New Zealand

Introduction

In the past ten years, the Internet has witnessed extraordinary market penetration, and it continues to grow unabated; from approximately 500 million users in 2001, the Internet is predicted to grow to approximately 1 billion users by 2004 (IDC Research 2001). Despite fears of a slowdown in Internet markets, and elusive profits, such growth has fed into substantial ecommerce revenues, predicted to rise to $6.9 trillion by 2004 (Forrester Research 2001). Businesses, governments, nonprofit organisations and consumers have all...

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