A new creative revolution

Shaun McIlraith

In this controversial article Shaun McIlrath paints a depressing picture of creative agencies and claims they are intellectually bankrupt with no vision of the future.

A New Creative Revolution

Shaun McIlrathHeresy

 

This article is one of over five million that will be published this week. Unlike most though, this one contains an idea that could change the ad industry and, as a consequence, industry as a whole, for the better. But it won't. It will fail, for exactly the same reason that advertising today fails to create any significant change. It will get lost, ignored or overlooked.

Why? Because its form is imitative, uninspired. It is just another article among the millions you have already been exposed to. And, like an ad,...

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