Between the Lines

This article on advertising to children argues that while the 'marketing corrupts the innocent' lobby should not be taken too seriously and that children, especially older ones, are sophisticated consumers, there is an excess of commercial messages to children.

Provocateur

Promoting to kids: ad overload?

 

'Nothing in excess' (inscription on the Temple of Apollo at Delphi).

Children, innocents? Get real! Although there is no record of a tot's first words being 'I want', the phrase is not long in coming. Children are 'I want' savages from their postbirthing bawl for attention until (and if) a combination of good parenting and good education imposes on them a veneer of civilisation and consideration for the rest of humankind.

So let's not take too seriously the howls from the 'marketing corrupts the innocents' lobby. No, if...

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