Web site evaluation and the language of web design
Giorgio Licastro Eurisko
NEEDS
What are the priority issues for anyone who has the job of fine-tuning a web site (or enhancing it/updating it/improving its efficiency)? From the standpoint of the company that sets up the web site, the first thing to decide is exactly what functions the site is meant to perform (for instance, is it a showcase for products, a medium for projecting corporate image, a tool for communicating with the sales network, for e-commerce, etc.).
Some of its intended functions may be incompatible (and this goes for...