Joined up research on the eHighway

Tim Macer and Mark Pearson

This paper discusses the research challenges faced by Egg, a leading Internet bank in the United Kingdom, and describes the innovative approach it has taken both in its use of research methodologies and in the technology of the Internet to increase efficiency and reduce costs.

Joined up research on the eHighway

Mark PearsonEgg PLCandTim MacerTim Macer Services

ABOUT EGG

Egg was founded in October 1998 as a telephone and online bank by Prudential plc, one of the UK's biggest and most established finance and insurance companies. It is hard to imagine a better example of the convergence of clicks and bricks than the grandiose red brick Victorian edifice of the Prudential's former headquarters in London's central business district, which was home to one and a half centuries of financial probity and which now also houses this energetic and highly successful e-business....

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